Salon Internet Marketing Strategy

Salon marketing and advertising has, for the most part, focused on print-based ads, direct mail, word of mouth, yellow page listings and in some cases radio or television ads.  These marketing techniques have one thing in common.  You pay to deliver your message to a large audience in hopes that someone seeing or hearing your message will respond to or remember your message.

We takes an entirely different approach to helping salon owners gain new customers.

Internet search engines and directories are used by over 90% of web users. Over 70% of the U.S. population has access to the internet at work or at home. There are over 300 million searches made per day on the internet. Between 30-40% of internet searches can be termed “local” searches since they contain a geographical reference (city, county, etc.)

Customers do not want complicated websites.  A recent survey showed the features that were important to users.  We build simple, effective sites that are focused on particular keywords and phrases and that load quickly and are easy to navigate and read. So we keep salon websites simple and entirely based on your existing logo, colors, fonts, service menu and other advertising or marketing that you have done.  If you have a logo and a menu of services, you can have a salon website in three days.

 

Pages load quickly 54% 41% 37% Site was easy to navigate 52% 50% 48% Ease of  registration/check-out/login 28% 44% 42% Pages are easy to read/not confusing 35% 37% 27%

Unlike conventional advertising and marketing, internet marketing focuses on potential customer who are actively searching for your products and services. Conventional advertising delivers your message to everyone with the hope that someone seeing the advertisement or hearing it might need your products. Internet marketing helps people who are looking for you products and services find you.  In order to do that your website must focus on how people search.

The first step for every one of our web projects is the same.  Find out how many people are searching for terms related to your business?  If you own a salon in Baltimore, people may be searching for ‘salon baltimore’, ‘hair salon baltimore’, ‘beauty salon baltimore’ or ‘salon baltimore maryland’. Knowing how many people search each month for a specific term helps us design a salon website that will help drive business.

Find out how many people are looking for YOUR BUSINESS every month, click here